Friday 13 July 2012

Film Magazine Analysis

The mise-en-scene on the front cover of empire is primarily used through costume and makeup. 'Harry Potter' is shown wearing cracked glasses signifying an amount of action within the film. Mise-en-scene is used effectivly throught the use of make up, the effect of blood is used on the boys eyebrows and cheeks, symbolising a traumatic experience. Costume is also used effectivly through the use of mise-en-scene by dressing the actor as a typical 'teenage boy' in a hoodie and circle framed glasses,  making him seem innocent, geeky and vunerable.

The masthead 'EMPIRE' is much larger than the other typography on the page, making it the most eyecatching point of the page ,the typography is bold and sharp looking resembling the 'Empire state building' which is the inspiration for the name of the american magazine. The other typogrpahy on the page is slighly smaller, with the tag line 'bloody hell' standing out in a bright white font, used as a caption of the image. The typogrpahy of the Empire magazine cover is all in simular font making it proffesional to look at and easy to read.

The layout of the magazine is very conventional of a film magazine, the masthead is situated at the top of the page, covering a slight proportion of the main image. The masthead is the most dominant feature of the front cover making it the most eyecatching point of the page. The coverlines are mostly situated at the left of the main image drawing attention to the image of Harry Potter. There are only two images on the front cover of Empire, making the layout seem organised and suitable for a wide target audience. There are also a line of coverlines situated at the bottom of the magazine, this is typical of a film magazine. The coverlines are less detailed than the coverlines to the left of the cover, but still create an eyecatching effect to attract the reader of the magazine.

The colour scheme used on the front cover of the Empire are red,white and yellow, these are bright colours often assosicated with 'caution' signs, therefore these colours connote an element of danger or mystery to the magazine. The Masthead of the magazine is in bright red, which contrasts against the black background image, the colour white is also used heavily on the coverlines of the front cover, this may signify the innocence and vunrabilty of the young boy-Harry Potter.

 The Camerawork of the magazine cover is in a medium shot style. The medium shot shows the young Harry Potter looking directly into the camera, this directly connects to the audience of the magazine. The medium shot reveals elements of mise-en-scene such as the costume the boy is wearing- a hoodie which makes him seem inncoent and vunerable, contrasted with makeup-the blood and dirt down his face that symbolises a sence of action and mystery. A long shot is also used in the smaller image to show a series of actors in a film, a long shot is used to show the costumes that they are wearing as this aspect is important in creating the image and brand of a character. The language of the magazine is also shown through the camerawork, as the protagonist is looking directly into the camera to connect with his target audience.  The mode of address of the magazine is friendly and chatty this is shown through the coverline 'Bloody hell' which is a catchphrase used through the Harry Potter franchise .

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